if: Inspiration Festival

if  you lived in a world where creativity ruled, how would that inspire you?

if  you were the chief scientist in the experiment of life, what would you create?

if  you could see the world through my eyes, would you dare to look?

if  you could do anything, would you?

if  you could give birth to yourself, who would you be?

if  life is just a bowl of cherries, does that make you a fruit?

if  life was a mystery, what clues would you follow?

if  inspiration is eternal, can you live forever?

On September 25-27, 2006, 150 of the world's top advertising creatives will join 35 of America's foremost thought leaders in business, entertainment, science, technology and the arts in a challenging and compelling exchange of ideas.

if  : Inspiration Festival identifies and explores the most noteworthy issues and trends of the day in an exclusive and engaging forum. Over a course of three days at extraordinary venues around the city, award-winning advertisers, media visionaries, business leaders, scientists, inventors, anthropologists and designers will explode the trends that are reshaping our culture, our economy, our work and our lives.

Inspiration Festival presents the Marathon Mobile Ad Contest

What if you had only 48 hours to run around New York with a team of crazy creatives and film everything that you found inspiring in the city that never sleeps, get praised for your efforts by your peers AND win a new video phone?

From September 25th to 27th, if attendees will be given a whirlwind chance to promote New York City as the worldwide hub of inspiration. if participants will be divided into teams, each producing a 30-second mobile ad promoting the city of New York - to be developed, filmed, edited and judged during if. Winners will be announced September 27th at if with a celebration following on site. Each member of the top team will receive an exclusive, unreleased video phone, valued at $500 each.

Ticket Information

Contact Sophy Tereschenko sophy@inspirationfestival.com for ticket information.

Day One: Monday September 25, 2006

Curator: Juliette Powell

Venue: Studio 450, Penthouse Studio (http://www.studio450.com)
450 West 31st Street (between 9th and 10th Avenues)

Breakfast, 10:00 am - 10:30 am

What if, 10:30 am - 11:30 am
At the crossroads of human history and creativity lies the gateway to our future. Organic innovation leads its creator towards perpetual creativity and inspiration. A renaissance anthology of art and ideas from centuries past archive a creative evolution peculiar to humanity and our quest for meaningful intellectual expression. This kick-off session looks back in order to look forward and provides the social and cultural context for if.
Presenters:
Steve Barnett, PhD – Anthropologist; Founder, Bardo Consulting
Astro Teller – CEO, Founder, BodyMedia

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Day Two: Tuesday September 26, 2006

Curators: Juliette Powell and Adam Bly, Founder of Seed Media Group

Venue: Dillon Art Gallery (www.dillongallery.com)
555 West 25th Street (Between 10th and 11th Avenues)

Breakfast, 10:00 am - 10:30 am

Science as Culture, Culture as Science (Part 1), 10:30 am - 11:45 am
From Galileo to da Vinci, and, from Einstein to Lichtenstein, such paradoxical contemporaries of their respective ages defy opposition in principal by the very existence of their creative nature. When modern Science and Culture collide, what can we learn about ourselves and the way we see the world? A look at trends set to reveal the future of the future.

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Day Three: Wednesday September 27, 2006

Curator: Juliette Powell

Venue: Angel Orensanz Arts Foundation (www.orensanz.org)
172 Norfolk Street (Between Stanton Street and E. Houston)

Coffee/Tea Break, 12:00 pm - 12:15 pm

Global Business Opportunities, 12:15 pm - 1:15 pm
An expectation epidemic is upon us. Accelerating consumer expectations fueled by an information aware society are affecting brands' ability to keep ahead of the consumer expectation curve. Brands that fail to keep pace are losing the race. This section explores how consumer expectations will impact everything from communications, media and advertising to the online marketplace.
Presenter:
Art Chang – Founder, Tipping Point Partners and Tipping Point Capital
Interview:
Napier Collyns – Co-founder, Global Business Network
Interviewed by Juliette Powell

Inventing Inspiration, 1:15 pm - 2:30 pm
Does inspiration work as part of a creative cycle? And if so, does creativity give birth to inspiration or does the opposite order better define the truth? Can inspiration be cultivated? Is it possible for inspiration to be uniquely ours? How does inspiration contribute to one’s life and career? Can we re-invent our inspiration?
Presenters:
Camille Hackney - SVP Brand Partnerships and Commercial Licensing, Atlantic Records
Chauncey Zalkin - Creative / Senior Brand Strategist, Margeotes Fertitta Powell, www.mfpnewyork.com
John Girard – Founder, Clickability
Amy Barnett – Former Managing Editor, Teen People / Author

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