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if  you lived in a world where creativity ruled, how would that inspire you?

if  you were the chief scientist in the experiment of life, what would you create?

if  you could see the world through my eyes, would you dare to look?

if  you could do anything, would you?

if  you could give birth to yourself, who would you be?

if  life is just a bowl of cherries, does that make you a fruit?

if  life was a mystery, what clues would you follow?

if  inspiration is eternal, can you live forever?

On September 25-27, 2006, 150 of the world's top advertising creatives will join 35 of America's foremost thought leaders in business, entertainment, science, technology and the arts in a challenging and compelling exchange of ideas.

if  : Inspiration Festival identifies and explores the most noteworthy issues and trends of the day in an exclusive and engaging forum. Over a course of three days at extraordinary venues around the city, award-winning advertisers, media visionaries, business leaders, scientists, inventors, anthropologists and designers will explode the trends that are reshaping our culture, our economy, our work and our lives.